Thursday 29 January 2009

Seven Keys to Business Growth

There are just 7 key areas in which you grow your business. Using all 7 of these will let your business reach or get very close to its potential very quickly.

These areas are:

1. Lead Generation
2. Boost your Conversion Rates
3. Increase the Size of Customer Transactions
4. Increase your Profit Margin
5. Increase the Number of Purchases
6. Increase your Customers “lifetime”
7. Get More Referrals


There are numerous proven strategies …..

Read the full article on our innovative internet marketing website.

Unique Selling Propostion

A Unique Selling Proposition (USP) differentiates you or your business from your competitors in the minds of your clients and prospects. Your USP is found in your business – you just need to articulate it in a way that makes you stand out. Your customers need to be able to quickly see what it is YOU do that is so UNIQUE and BENEFICIAL to them. This is very important to you!!!

Having a USP will …..

Read the full article on our innovative internet marketing website.

Marketing to a Target Audience

Marketing to a target audience or niche market (a specific group of people or businesses that want and need your products or services) represents your best chance of getting an excellent return for your marketing efforts. By focusing on select groups of people or businesses that are more likely to want or need your products, you can substantially increase your success from marketing campaigns.

Certain groups of people …..

Read the full article on our innovative internet marketing website.

Guarantees and Risk Reversal

Customers gain the benefit of your product or service AFTER the sale is made. This places an enormous risk on their shoulders. Will they get the benefits of their investment? Is your product as good as you say it is?

It’s this risk that often prevents people from buying. However, customers are more likely to buy from you if you lower or eliminate their risk.

Think of products with money ....

Read the full article on our innovative internet marketing website.

Tuesday 27 January 2009

"Baker's Dozen" Productivity Tools Updated

I have recently updated the "Baker's Dozen" Productivity Tools list on our website. Thirteen (bakers dozen!) very useful software productivity tools that help make your business and life a little less hectic. Read the full article on our innovative internet marketing website.

Get your Website Indexed Quickly

Here are two tips that can result in having your websites indexed by the search engines in a matter of minutes!

Tip 1 - Article Marketing and Propeller
Write an article on a subject related to your website and post. You can post to a blog with a link back to your main website, to an article directory (again with link back to your main website) or on your main website. Once you have posted the article, submit it to Propeller. Check the backlinks to the article on the search engines five minutes later - you should see the link from Propeller. Whalla!

Tip 2 - Google Notebook
Google Notebook, one of the Apps that Google provides, allows you to highlight text and save it, right on your custom desktop. If you make your Notebook public (shared), it gets indexed by Google within the same day! So write something in your notebook (could be a "tweet") with a link to your website, and again, Whalla, your website gets indexed very quickly.

Now why would you go through the process of submitting your sites manually to the search engines and waiting anything up to 6 months for them to index?