Be Outstanding, to Stand Out

Seth Godin in his book "Purple Cow" describes the principle of Remarkable Marketing, by using the purple cow as a metaphor - if you are different, and stand out from the herd, you'll be noticed. You can be different in a number of ways. One is by looking striking (like the purple cow). In business, you can be different by being outstanding. Unfortunately (or perhaps fortunately for those of us who are outstanding in what we do!), not everyone approaches business, customer service or product quality with this mindset. So stand out by being outstanding and watch you business grow as a result.