Seven Keys to Business Growth

There are just 7 key areas in which you grow your business. Using all 7 of these will let your business reach or get very close to its potential very quickly.

These areas are:

1. Lead Generation
2. Boost your Conversion Rates
3. Increase the Size of Customer Transactions
4. Increase your Profit Margin
5. Increase the Number of Purchases
6. Increase your Customers “lifetime”
7. Get More Referrals


There are numerous proven strategies …..

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Unique Selling Propostion

A Unique Selling Proposition (USP) differentiates you or your business from your competitors in the minds of your clients and prospects. Your USP is found in your business – you just need to articulate it in a way that makes you stand out. Your customers need to be able to quickly see what it is YOU do that is so UNIQUE and BENEFICIAL to them. This is very important to you!!!

Having a USP will …..

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Marketing to a Target Audience

Marketing to a target audience or niche market (a specific group of people or businesses that want and need your products or services) represents your best chance of getting an excellent return for your marketing efforts. By focusing on select groups of people or businesses that are more likely to want or need your products, you can substantially increase your success from marketing campaigns.

Certain groups of people …..

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Guarantees and Risk Reversal

Customers gain the benefit of your product or service AFTER the sale is made. This places an enormous risk on their shoulders. Will they get the benefits of their investment? Is your product as good as you say it is?

It’s this risk that often prevents people from buying. However, customers are more likely to buy from you if you lower or eliminate their risk.

Think of products with money ....

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SlideShare App Launched on LinkedIn

This email, received from the SlideShare team, introduces a really neat feature. Worth checking out!

Hi Jürgen

We would like to invite you to share presentations on LinkedIn.

With the SlideShare app on LinkedIn, you can display presentations on your LinkedIn profile. You can browse presentations from your network and find out what's going on with your connections.

You don't need to upload your presentations twice. Just sync your LinkedIn and SlideShare profiles and all your SlideShare presentations will start showing up on LinkedIn.

How to add SlideShare LinkedIn app (learn how to)
1. Go to the SlideShare App
2. After installing app, click on the tab: "Share on SlideShare.net"
3. Put in your SlideShare username & password, and viola! All your presentations
will appear on LinkedIn.

Some things to try:
1. Share your expertise by uploading your latest talk slides.
2. Evangelize your company or product by sharing presentations about it.
3. Make your LinkedIn profile come to life with a slide resume. If you haven't already, go Meet Sarah.

SlideShare Inc., 739 Bryant Ave, San Francisco, CA 94107

Be Outstanding, to Stand Out

Seth Godin in his book "Purple Cow" describes the principle of Remarkable Marketing, by using the purple cow as a metaphor - if you are different, and stand out from the herd, you'll be noticed. You can be different in a number of ways. One is by looking striking (like the purple cow). In business, you can be different by being outstanding. Unfortunately (or perhaps fortunately for those of us who are outstanding in what we do!), not everyone approaches business, customer service or product quality with this mindset. So stand out by being outstanding and watch you business grow as a result.