Seven Keys to Business Growth

There are just 7 key areas in which you grow your business. Using all 7 of these will let your business reach or get very close to its potential very quickly.

These areas are:

1. Lead Generation
2. Boost your Conversion Rates
3. Increase the Size of Customer Transactions
4. Increase your Profit Margin
5. Increase the Number of Purchases
6. Increase your Customers “lifetime”
7. Get More Referrals


There are numerous proven strategies …..

Read the full article on our innovative internet marketing website.

Unique Selling Propostion

A Unique Selling Proposition (USP) differentiates you or your business from your competitors in the minds of your clients and prospects. Your USP is found in your business – you just need to articulate it in a way that makes you stand out. Your customers need to be able to quickly see what it is YOU do that is so UNIQUE and BENEFICIAL to them. This is very important to you!!!

Having a USP will …..

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Marketing to a Target Audience

Marketing to a target audience or niche market (a specific group of people or businesses that want and need your products or services) represents your best chance of getting an excellent return for your marketing efforts. By focusing on select groups of people or businesses that are more likely to want or need your products, you can substantially increase your success from marketing campaigns.

Certain groups of people …..

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"Baker's Dozen" Productivity Tools Updated

I have recently updated the "Baker's Dozen" Productivity Tools list on our website. Thirteen (bakers dozen!) very useful software productivity tools that help make your business and life a little less hectic. Read the full article on our innovative internet marketing website.

Get your Website Indexed Quickly

Here are two tips that can result in having your websites indexed by the search engines in a matter of minutes!

Tip 1 - Article Marketing and Propeller
Write an article on a subject related to your website and post. You can post to a blog with a link back to your main website, to an article directory (again with link back to your main website) or on your main website. Once you have posted the article, submit it to Propeller. Check the backlinks to the article on the search engines five minutes later - you should see the link from Propeller. Whalla!

Tip 2 - Google Notebook
Google Notebook, one of the Apps that Google provides, allows you to highlight text and save it, right on your custom desktop. If you make your Notebook public (shared), it gets indexed by Google within the same day! So write something in your notebook (could be a "tweet") with a link to your website, and again, Whalla, your website gets indexed very quickly.

Now why would you go through the process of submitting your sites manually to the search engines and waiting anything up to 6 months for them to index?

Mindmanager 8 Released

Mindjet this week released version 8 of its popular mind mapping software Mindmanager. See http://www.mindjet.com/ for details, software available through !nnovabiz at http://www.innovabiz.com.au/ (send an email).

For people who need to make the most of their time at work but are inundated with information , MindManager helps you focus on what's important with a visual canvas to capture information, organize it, share it, and use it to act on a wide variety of business tasks.

Unlike today's productivity tools that force business thinking into linear outline-oriented docs, working in MindManager keeps you in the most effective mode so that you can quickly transform information and ideas in action.

One really neat new feature is the Mindjet Player, which lets you share maps with others who don't have the software. The maps can be embedded in pdf files or in web sites and are interactive with collapsable branches, resizable window and active hyperlinks.

The example below shows a mind map created with Mindmanager 8, on the topic of getting more traffic to your web site.

Small Things in Strategic Places

Small Things, Done in Strategic Places, Make a Huge Difference

I was reminded today of an incident which occurred several years ago, but which has had a significant and ongoing impact on two businesses. All because of a "little thing" NOT DONE!

Several years ago, my young daughter needed chiropractic treatment. My wife made the appointment with one of our local chiropractors, then arranged for our daughter to take time off from school (an undertaking in itself, but that is a different story!) to attend the appointment. When my daughter arrived at the chiropractic practice, everything was locked up and the building was in darkness. So she left. Because she wanted to have treatment quickly, she went to the other local chiropractor near where we live. There she was welcomed and, despite not having made an appointment in advance, given the treatment she needed. Her condition improved and she now has regular maintenance treatment with that chiropractor.

Two days later, the chiropractor where she had made the original appointment phoned to apologize and say that he had been ill. He wanted to arrange another appointment for the one he missed, but of course, "the horse had already bolted"!

Now, sudden illness is not something always within our control. However, if we need to reschedule appointments with our clients, would it make sense to do it in advance? (Yes, that IS a rhetorical question!) What about something "simple and creative" like having someone put a sign on the door of the chiropractic practice, stating that the chiropractor is ill, that the practice will be closed and apologizing for any inconvenience?

Well, that little thing could have rescued not only one potential client - as a result of my daughter's outstanding success with her chiropractic treatment, she has referred both her mother and father to that same chiropractor. We are now all three regular clients and will likely be for many years to come. Now that could have been business for the first chiropractor she had made the appointment with! But that little thing NOT DONE, made a huge difference!