A Unique Selling Proposition (USP) differentiates you or your business from your competitors in the minds of your clients and prospects. Your USP is found in your business – you just need to articulate it in a way that makes you stand out. Your customers need to be able to quickly see what it is YOU do that is so UNIQUE and BENEFICIAL to them. This is very important to you!!!
Having a USP will …..
Read the full article on our innovative internet marketing website.
Showing posts with label Guarantees. Show all posts
Showing posts with label Guarantees. Show all posts
Thursday, 29 January 2009
Unique Selling Propostion
Guarantees and Risk Reversal
Customers gain the benefit of your product or service AFTER the sale is made. This places an enormous risk on their shoulders. Will they get the benefits of their investment? Is your product as good as you say it is?
It’s this risk that often prevents people from buying. However, customers are more likely to buy from you if you lower or eliminate their risk.
Think of products with money ....
Read the full article on our innovative internet marketing website.
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