Unique Selling Propostion

A Unique Selling Proposition (USP) differentiates you or your business from your competitors in the minds of your clients and prospects. Your USP is found in your business – you just need to articulate it in a way that makes you stand out. Your customers need to be able to quickly see what it is YOU do that is so UNIQUE and BENEFICIAL to them. This is very important to you!!!

Having a USP will …..

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Marketing to a Target Audience

Marketing to a target audience or niche market (a specific group of people or businesses that want and need your products or services) represents your best chance of getting an excellent return for your marketing efforts. By focusing on select groups of people or businesses that are more likely to want or need your products, you can substantially increase your success from marketing campaigns.

Certain groups of people …..

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Ultimate Outcome and Unique Selling Proposition

There is a lot of talk, and lots written these days about your "Unique Selling Proposition". What is your unique proposition to sell your services or products? This is important to understand, because it is what differentiates you in the market place from your competitors. It is also important to ensure that your customers and prospects KNOW what makes you unique. Recently I read a newsletter from Robert Middleton, of Action Plan Marketing where he talks about your "Ultimate Outcome" and your "Unique Service Offering". The ultimate outcome is essentially your value proposition or more simply stated, the actual result you deliver to your customer. The unique service offering is the way (product or service) in which you deliver the ultimate outcome to your customer. I like this concept much more than the unique selling proposition, because it focuses on the customer - after all, the customer is less interested in what YOU are SELLING, but much more interested in what THEY need and how you might be able to fill that need! Worth thinking about......