Marketing to a Target Audience

Marketing to a target audience or niche market (a specific group of people or businesses that want and need your products or services) represents your best chance of getting an excellent return for your marketing efforts. By focusing on select groups of people or businesses that are more likely to want or need your products, you can substantially increase your success from marketing campaigns.

Certain groups of people …..

Read the full article on our innovative internet marketing website.

Guarantees and Risk Reversal

Customers gain the benefit of your product or service AFTER the sale is made. This places an enormous risk on their shoulders. Will they get the benefits of their investment? Is your product as good as you say it is?

It’s this risk that often prevents people from buying. However, customers are more likely to buy from you if you lower or eliminate their risk.

Think of products with money ....

Read the full article on our innovative internet marketing website.

"Baker's Dozen" Productivity Tools Updated

I have recently updated the "Baker's Dozen" Productivity Tools list on our website. Thirteen (bakers dozen!) very useful software productivity tools that help make your business and life a little less hectic. Read the full article on our innovative internet marketing website.

Get your Website Indexed Quickly

Here are two tips that can result in having your websites indexed by the search engines in a matter of minutes!

Tip 1 - Article Marketing and Propeller
Write an article on a subject related to your website and post. You can post to a blog with a link back to your main website, to an article directory (again with link back to your main website) or on your main website. Once you have posted the article, submit it to Propeller. Check the backlinks to the article on the search engines five minutes later - you should see the link from Propeller. Whalla!

Tip 2 - Google Notebook
Google Notebook, one of the Apps that Google provides, allows you to highlight text and save it, right on your custom desktop. If you make your Notebook public (shared), it gets indexed by Google within the same day! So write something in your notebook (could be a "tweet") with a link to your website, and again, Whalla, your website gets indexed very quickly.

Now why would you go through the process of submitting your sites manually to the search engines and waiting anything up to 6 months for them to index?

Referral Marketing Presentation

Get your own - Open publication

Mindmanager 8 Released

Mindjet this week released version 8 of its popular mind mapping software Mindmanager. See http://www.mindjet.com/ for details, software available through !nnovabiz at http://www.innovabiz.com.au/ (send an email).

For people who need to make the most of their time at work but are inundated with information , MindManager helps you focus on what's important with a visual canvas to capture information, organize it, share it, and use it to act on a wide variety of business tasks.

Unlike today's productivity tools that force business thinking into linear outline-oriented docs, working in MindManager keeps you in the most effective mode so that you can quickly transform information and ideas in action.

One really neat new feature is the Mindjet Player, which lets you share maps with others who don't have the software. The maps can be embedded in pdf files or in web sites and are interactive with collapsable branches, resizable window and active hyperlinks.

The example below shows a mind map created with Mindmanager 8, on the topic of getting more traffic to your web site.

SlideShare App Launched on LinkedIn

This email, received from the SlideShare team, introduces a really neat feature. Worth checking out!

Hi Jürgen

We would like to invite you to share presentations on LinkedIn.

With the SlideShare app on LinkedIn, you can display presentations on your LinkedIn profile. You can browse presentations from your network and find out what's going on with your connections.

You don't need to upload your presentations twice. Just sync your LinkedIn and SlideShare profiles and all your SlideShare presentations will start showing up on LinkedIn.

How to add SlideShare LinkedIn app (learn how to)
1. Go to the SlideShare App
2. After installing app, click on the tab: "Share on SlideShare.net"
3. Put in your SlideShare username & password, and viola! All your presentations
will appear on LinkedIn.

Some things to try:
1. Share your expertise by uploading your latest talk slides.
2. Evangelize your company or product by sharing presentations about it.
3. Make your LinkedIn profile come to life with a slide resume. If you haven't already, go Meet Sarah.

SlideShare Inc., 739 Bryant Ave, San Francisco, CA 94107